The idea behind this research is to help managers develop successful practices for international competitiveness through business model innovation. To do this an action research design is being developed, working with three companies as they develop and innovate their respective business models for specific markets over the next 2½ to 3 years.
This longitudinal research will enable me to observe and influence business model innovation, market changes and their outcomes, over time. The AIM Fellowship starts in September 2009 but work with one of the companies, Microsoft, has already begun.
