Category Archives: Business Model

The Problem with Video Diaries

I’ve been thinking about the video diaries that I have and also all the video data that I don’t have too.  It seems that the managers that have the flip video cameras as data collection tools hate pointing the camera at themselves and then talking to the camera’s eye.  I tried it.  I’ve been videoing feedback for my innovation students straight after lecturers and workshops.  It is a weird feeling.  It makes you terribly self conscious as it gives you the feeling of being both watched and judged.  It works to some extent but I’ve been wondering what else ethnographers could use.  There is a new piece of kit coming out (it’s not on the market yet but worth taking note of).  It’s called SenseCam.  This is what the Microsoft site says about SenseCam:

“SenseCam is a wearable digital camera that is designed to take photographs passively, without user intervention, while it is being worn. Unlike a regular digital camera or a cameraphone, SenseCam does not have a viewfinder or a display that can be used to frame photos. Instead, it is fitted with a wide-angle (fish-eye) lens that maximizes its field-of-view. This ensures that nearly everything in the wearer’s view is captured by the camera, which is important because a regular wearable camera would likely produce many uninteresting images.

SenseCam contains a number of different electronic sensors. These include light-intensity and light-color sensors, a passive infrared (body heat) detector, a temperature sensor, and a multiple-axis accelerometer. These sensors are monitored by the camera’s microprocessor, and certain changes in sensor readings can be used to automatically trigger a photograph to be taken.”

Imagine the data you could get with this! You manager moves and you get to see what he goes, who he meets, what he sees!  I can see many exciting opportunities with this technology as a data collection tool.  There have already been trials in the medical profession with Alzheimer’s patients to help jog memory (see for example, Berry et al 2008).  Maybe SenseCam could be used as an aid memoir to in interviews as well as raw data.

IMP Conference Marseilles

From the 3rd – 5th September I attended the Industrial Marketing and Purchasing Group’s annual conference; this year in Marseilles, France.  As always there were some really interesting research papers presented.  Two papers interested me particularly.  First, a paper by Teea Palo, from the University of Oulu, Finland.  Teea’s paper, entitled, “Examining business models for emerging technology-based services – a network perspective” looks at business models from a network perspective and explores network architecture; the ways firms come together to deliver something – a solution – to an end customers.  In Teea’s paper she looks at the telecomms industry.  Teea’s work raises questions about who owns a business model and how firms share business model artefacts (plans, network pictures and other documents that represent a shared vision of what their immediate network is and how it works) to enable to take collective action. 

A second paper that raised significant interest was presented by Enrico Baraldi and Torkel Strömsten.  Their paper, “Managing Product Development the IKEA way-The role of accounting and control in networks” looks at how IKEA developed accounting control that directly affected the innovation behaviours of other firms in their business network.  Again, we see the existance of IKEA artefacts affecting aims, activities and outcomes of other organisations in the business network and in the market.  Enrico Baraldi has also published in the California Management Review; “Strategy in Networks. Experiences from IKEA” 50(4):99-126